This stylish store stocks a brilliant and original selection of contemporary and heritage menswear brands
Words by Gemma Exley
Photography by Kasia Fiszer
Tell us about Nomad…
Of course, Nomad is principally a men’s clothing store, but I like to think of it as much more than that. It’s been a place to meet new friends, catch up with old ones, swap stories or music knowledge and just take some time to relax. We’ve worked hard to create a welcoming, comfortable feel in the shop, making it a relaxed environment to browse collections from brands such as Filson, Carhartt, Edwin and Pendleton.
What’s your design philosophy?
Nomad works on the principle of ‘doing simple things well’. We pride ourselves on carefully selecting new brands and collections to work with so we can be sure we offer guaranteed excellence and a built-to-last attitude in the products we have.
How do you see Nomad progressing?
It’s an exciting time for us – lots of changes have happened, and things are really starting to move forward. We’ve got our eyes on lots of new brands. As a business, it’s important that we grow, developing a bigger online presence is therefore a focus for us going forward. We’re also working on making our services as sustainable as possible, with new environmentally friendly packaging designs in the pipeline. I suppose when I imagine the bigger picture for Nomad, it’d be a renowned gold standard place for people with a sense of adventure to get refined, comfortable and durable clothing and accessories. A store where you can get the kind of items that become your treasured life-long companions.
How has Frome changed since you launched?
It’s changed so much! Although I moved away for a while, I grew up here so remember how different it was. I’ve really enjoyed seeing the changes. A significant difference is in the variety of shops we now have available to us and how people are choosing to shop. There’s a noticeable focus on independent places and the famous monthly Frome Independent market, which has bought a lot of positive attention to the town. It’s really helped to highlight that there’s a more meaningful way to shop and I think people have responded to that. It’s great to see Catherine Hill teeming with life again – there’s a real sense of community among the local residents and traders.
7 Catherine Hill, Frome, BA11 1BY
Mon–Sat 10:00 to 17:30