Molly Gunn



The founder of Selfish Mother and The FMLY Store talks motherhood, good causes and favourite hangouts


How Selfish Mother came about

When my sons were born, the conversation around motherhood felt so…patronising. There was too much pressure to be perfect, as if we were meant to have personality transplants when we had kids! So I created the blogzine in 2013 as a space for like-minded women to talk about the realities of motherhood; to support each other; and to say it’s OK to put ourselves first sometimes. In fact, it should be encouraged! We now have thousands of readers and writers, a dedicated dad’s blog – The FMLY Man – and a #GoodTees initiative that’s raised over £836k for causes all over the world.

The inspiration behind #GoodTees

I launched the first MOTHER Tee in 2014, after seeing the Syria crisis on the news and feeling compelled to do something. So I donated a percentage of sales to Women for Women International. I thought, if someone’s going to spend their money on a product, it should go somewhere GOOD! Hence #GoodTees – they’re ethically made with organic cotton, are ‘sweatshop free’ and give back to charities. We still support Women for Women International, but also other charities such as mothers2mothers, Help Refugees, Save The Children, KIDS and Trekstock.

Why I love the South West

Everyone has been so friendly and supportive since we moved here, and there’s such a creative vibe – especially in Bruton! Our high street only has independent shops – including us – and we have a great art scene too. I love that I can take my kids out in the fields to see the cows, then take them to a gallery…and still hop on a train to London if I need to.

What’s in store for the future

We’ve just finished moving our warehouse to Bruton, which was a huge task but means we can now send out all our orders ourselves – plastic-free! Now the dust has settled, I’m focusing on two really exciting #GoodTees projects – including our much-anticipated Save The Children Christmas Jumper collection. Hopefully we can reach that £1m fundraising mark, which would just be amazing.